40% of the world’s mail volume is handled by the US Postal Service. They not only deliver their own packages, but they’ve partnered with their competitors to deliver many of theirs. And often, depending on weight and distance, USPS can deliver packages less expensively than it’s competition. They’re the only men and women who deliver everywhere in the US.
THE CHALLENGE
Change perception to convince the public that new, improved Priority Mail is cost effective, reliable, easy to ship and easy to track.
Change perception to convince the public that new, improved Priority Mail is cost effective, reliable, easy to ship and easy to track.
THE SOLUTION
As the leader in mail, send out a lot of it — to consumers and to businesses large and small.
As the leader in mail, send out a lot of it — to consumers and to businesses large and small.
Holiday Card — A flat, 6 x 10.5 self mailer designed to look like a box of chocolates. It functions like an Advent calendar. When you lift the flap on each chocolate, product benefits, pertinent information about holiday deliveries or stamp sale dates are revealed. And it's non-fattening.
Oversized postcards announcing the creation of the US Postal Service Stamp Store on eBay.
Priority Mail mailer — When you pull the red tab, the weight on the scale changes but not the price — one flat rate.
Shipping retention trifold self mailer stressing reliability for small business holiday shipping.
Small Business retention mail package showing the benefits of Priority Mail.
Postcard announcing Real Mail Notification. If you’re expecting an important delivery, you can sign up to be notified by email.
Les Weiner: art director, illustrator
Maurice Grün, Mark Horn: copywriters
Maurice Grün, Mark Horn: copywriters