UK Activation Templates
THE CHALLENGE
In the UK, UPS found that, for what ever reasons, customers signed up but didn’t ship.
In the UK, UPS found that, for what ever reasons, customers signed up but didn’t ship.
THE SOLUTION
Produce templates so that UPS, UK could tailor their message in their own voice to their own customers. An Amazon gift card was offered to inactive customers as an incentive to make their first shipment.
Produce templates so that UPS, UK could tailor their message in their own voice to their own customers. An Amazon gift card was offered to inactive customers as an incentive to make their first shipment.
Self-mailer template A — Cover
Reveal
Address side
Self-mailer template B — Cover
Reveal
Address side
Postcard template
Les Weiner: art director
Ted Baker: copywriter
Ted Baker: copywriter
direct mail