Direct Mail
A Welcome Kit for new small business customers who have not signed up to receive UPS emails. It offers user-friendly, key information to help them get started shipping with UPS. (Urls lead customers to pages on ups.com.) It also eliminates a lot of unnecessary phone calls to UPS with how-to questions and avoids confusion about billing.
Digital
Small business customers who subscribe to email, will receive one which will direct them to a landing page with a digital version of the keys. The landing page works like a flip book. The thumbnails and links on the landing page display content from ups.com. This communication rolls out to the US and the UK, with other international regions to follow.
Welcome landing page — it works like a flip book
Les Weiner: art director
Ted Baker: copywriter
Ted Baker: copywriter
direct mail, email, landing page