SAP Demand Generation Templates
Demand Generation captures information on customers and prospects who are likely to be interested in specific SAP solutions and services. DG focuses on business challenges and pain points, driving response with targeted offers that speak to these challenges. DG can generate high-quality sales leads, leveraging the strength of the SAP brand.
THE CHALLENGE
As a global company, SAP regional offices often produce DG communications that are off-brand, each region doing its own thing. How can SAP speak with one voice?
As a global company, SAP regional offices often produce DG communications that are off-brand, each region doing its own thing. How can SAP speak with one voice?
THE SOLUTION
Produce templates, much like car dealer kits — online and offline assets that are consistent with SAP design principles and the SAP brand campaign. These assets, easily accessed from a remote server, offer insights on a wide range of themes. Each region can then tailor the communications to their audience.
Produce templates, much like car dealer kits — online and offline assets that are consistent with SAP design principles and the SAP brand campaign. These assets, easily accessed from a remote server, offer insights on a wide range of themes. Each region can then tailor the communications to their audience.
A selection of landing page templates
A selection of email and follow-up templates
Web brochure template
Offline templates
Les Weiner: art director
Ted Baker: copywriter
Ted Baker: copywriter
ONLINE: emails, landing pages, web brochures
OFFLINE: postcards, letters, selfmailers
OFFLINE: postcards, letters, selfmailers