Digital
Citizens Bank Personal Financial Evaluation
THE CHALLENGE:
Get Citizens customers to define their current financial needs and goals via a sit-down meeting with a Citizens Bank representative.
THE SOLUTION:
• Customer downloads Citizens Bank App
• Customer answers questions to define current needs and goals, receiving a personalized strategy.
• Arrange a sit-down meeting with a Citizens representative to suggest ways to achieve personal goals.
Get Citizens customers to define their current financial needs and goals via a sit-down meeting with a Citizens Bank representative.
THE SOLUTION:
• Customer downloads Citizens Bank App
• Customer answers questions to define current needs and goals, receiving a personalized strategy.
• Arrange a sit-down meeting with a Citizens representative to suggest ways to achieve personal goals.
There are also additional banners featuring Citizens financial products.
This work helped win the business for Ogilvy.
This work helped win the business for Ogilvy.
Two invitations to an online Citizens sit-down
Follow-up emails with recommendations
Two home equity line of credit banners
Pre-qualified mortgage mobile banner
Les Weiner: art director
Ted Baker: copywriter
Ted Baker: copywriter
email, banners