ALLY Integrated CRM Upsell Campaign
THE CHALLENGE
Get Ally customers to purchase or increase their contributions to Ally IRAs. As an inducement, Ally will contribute a bonus to the CD based on the size of the contribution.
Get Ally customers to purchase or increase their contributions to Ally IRAs. As an inducement, Ally will contribute a bonus to the CD based on the size of the contribution.
THE SOLUTION
In three touches, create emails that drive to a landing page, as well as using direct mail letter packages and self mailers. Shown here is part of a larger effort that also included banners and additional email reminders.
In three touches, create emails that drive to a landing page, as well as using direct mail letter packages and self mailers. Shown here is part of a larger effort that also included banners and additional email reminders.
Three email touches driving to a landing page
Letter package — envelope, letter and buckslip
Self-mailer
Les Weiner: art director
Jeff Maynard: copywriter
Jeff Maynard: copywriter
emails, direct mail